Helped reimagine a heritage apparel brand’s visual storytelling, introducing a refined, elevated direction while preserving the aesthetic equity customers trust. Concepted and designed the seasonal Reserve Collection spreads for the holiday catalog—spotlighting the brand’s most premium offerings through elevated layouts and art direction. Contributed to the design and production of the full catalog, strategically shaping product selections for photoshoots and ensuring each visual moment aligned with both the brand’s legacy and its evolution.